Hospitality AI: The Great Push and Pull

AI is transforming hospitality, but the opportunity looks different depending on where you sit. Global brands want scale and control. Owners want financial returns. Operators want productivity and execution. Independent and boutique hotels want sophisticated capabilities without enterprise-level complexity. Established technology companies are reinventing their platforms, while AI-native innovators are challenging traditional software categories and operating models. All of them face the same test on property: whether AI can give frontline teams the real-time guest context to deliver a higher level of hospitality.Central question: How will AI reshape the way hotels are managed, operated, marketed, distributed, monetized and experienced, and who will control and capture the value?This is an interactive industry discussion, not a sequence of product demonstrations. Industry leaders from different stakeholder groups each speak for five minutes, unplugged with no slides, followed by open discussion and debate to explore opportunities, conflicts and practical solutions.