Jane Gasparian Lee

Head of B2B & International Marketing
United Airlines

2026 Phocuswright Conference speaker

Jane Gasparian Lee Head of B2B & International Marketing
Jane Gasparian Lee is the Managing Director, United for Business Marketing, where she oversees a 60+ person global B2B marketing and international marketing team responsible for accelerating growth across United’s corporate and travel agency portfolio. She joined United in 2019 and has led major advancements in B2B marketing, including building United’s marketing technology stack, expanding personalization capabilities and launching new digital acquisition programs.

Before joining United, Jane spent ten years at PepsiCo in a variety of global brand management and innovation leadership roles. Her experience includes building an emerging-market business during a two-year international assignment in Shanghai and developing award-winning e-commerce and marketing campaigns across the Quaker and Frito-Lay portfolios.

Jane holds an MBA from Northwestern’s Kellogg School of Management and a Bachelor of Business Administration from the University of Wisconsin–Madison. A lifelong traveler, she has lived in six countries and visited more than 40.

Sessions

Wednesday, November 18, 2026
10:15 AM – 10:40 AM EST

Executive Panel: Competing for the Traveler Relationship

The battle for traveler loyalty is expanding beyond traditional travel brands. Airlines, financial institutions, membership organizations and other players are using data, rewards, personalization and AI to deepen relationships and influence where consumers search, book and spend. This session examines the changing traveler relationship and how companies are competing to earn loyalty, influence decisions and deliver value as expectations and discovery channels evolve.

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