Jason Young

CEO
Northstar Travel Group

2026 Phocuswright Conference speaker

Jason Young CEO
Jason Young, who joined Northstar Travel Group in January 2023, has been leading businesses in media, digital advertising, and ad/marketing tech for more than 30 years.

An innovative leader in the digital transformation of the media industry, as well as a visionary in advertising technology, Jason spent 20 years with Ziff-Davis Media, the leading IT information, and media business, eventually ascending to the CEO position. Jason was the founder of Smart Device Media, a mobile advertising network, later acquired by Crisp Mobile, where he became CEO of the combined company. After the acquisition of Crisp by Quotient Technology, a data-driven advertising technology company serving the packaged goods industry, Jason became Chief Media & Marketing Officer. He has driven product innovation around new advertising platforms and data-led media. Jason most recently served as President of Chicory, a contextual commerce media company.

Jason received his BA from Tufts University and lives in Larchmont, NY with his family.

Sessions

Tuesday, November 17, 2026
11:30 AM – 12:15 PM EST

Traveler Behavior: The Traveler You Think You Know

Travel demand held up in 2025, but the behavior underneath it shifted. Spending tightened as Americans weighed travel against competing financial priorities, with younger travelers — now the largest share of the market — more cost-conscious than ever. At the same time, novelty eclipses repetition for Gen Z and millennials, challenging brands to build programs that reward flexibility and exploration as much as frequency. The traveler is still booking — but the assumptions built into most conversion and loyalty strategies no longer hold. What does the industry actually know about who it's selling to right now?

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