Jenn Lee

President
Travel Planners International/VacationPlanners

2026 Phocuswright Conference speaker

Jenn Lee President
Jenn is President and CMO of top ranked host agency Travel Planners International and Vacation Planners, an innovative franchise model she launched in May 2024 to empower travel advisors with sales, marketing, and technology solutions. With over a decade of industry expertise and a deep understanding of consumer behavior, she's passionate about inspiring people to explore the world and create meaningful connections through travel.
As a sought-after speaker and consultant, Jenn partners with travel brands to decode what motivates travel advisors and consumers alike. Her strategic leadership previously transformed Travel Planners International from a traditional host agency to a comprehensive support powerhouse.
Jenn's mission centers on connecting consumers with skilled travel advisors and elevating the travel planning experience through technology integration and education. She's dedicated to helping travelers understand the invaluable role of professional travel advisors while equipping those advisors with cutting-edge tools to thrive in an evolving marketplace and deliver exceptional client experiences.

Sessions

Thursday, November 19, 2026
11:00 AM – 11:10 AM EST

Changemaker: Travel Planners International/VacationPlanners

In a travel industry that's constantly being redefined, staying ahead requires a complete re-imagining of what's possible – and a fierce commitment to winning. Our Changemaker sessions shine a spotlight on the companies deploying cutting-edge technology to create transformative experiences and to challenge the status quo. Join us for a dynamic presentation and interview as these leaders share their insights into the strategies and opportunities shaping the next era of travel and setting the game’s new rules.

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