John Lyotier

CEO & Founder
Travel AI, The Travel Memory Company

2026 Phocuswright Conference speaker

John Lyotier CEO & Founder
John Lyotier is the founder and CEO of TravelAI, The Travel Memory Company™, a Canadian technology company building the products and AI infrastructure for the next era of travel. A values-driven entrepreneur with more than 30 years of experience across technology startups, John has built and scaled companies spanning consumer platforms and enterprise software, consistently working at the forefront of major shifts in technology.

Today, John is leading TravelAI's work to build an Agentic Network for travel around four connected pillars: memory, trust, governance, and distribution. That vision is taking shape through initiatives including Traveler.md, an open standard for portable, traveler-owned memory, and the Governed Memory Platform, which is being developed to help businesses govern how memory and AI are used. At the heart of the work is a belief that travelers should be able to carry what matters with them while remaining in control of what is shared and with whom.

John writes and speaks about the changing relationship between technology and travel, including how AI agents, portable memory, and trust will reshape the way people plan and book. His ambition for TravelAI is to make travel better for one billion travelers by 2030.

Sessions

Tuesday, November 17, 2026
2:15 PM – 3:00 PM EST

AI and the Travel Customer Journey: Trust, Choice and Control

AI is reshaping the travel customer journey at every stage. Discovery, shopping, booking, payment and loyalty no longer run through a brand's own channels in a straight line. AI assistants and agents are increasingly influencing how travelers discover options, make decisions and complete transactions.Each player faces a different strategic opportunity. Hotels are exploring how to expose inventory and data to AI-driven experiences while maintaining direct guest relationships. Online travel agencies (OTAs) are considering how their role evolves as new forms of planning and booking emerge. Travel management companies (TMCs) are looking at how AI can enhance managed travel while supporting policy compliance and traveler care. Technology and payments providers are enabling the identity, authorization and security foundations required for trusted AI-enabled commerce.Join us to explore how AI is reshaping the travel ecosystem, where the biggest opportunities and challenges lie, and what the industry needs to do today to prepare for tomorrow's customer journey.

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