Ken Muskat, President for Scenic Group USA and Latin America, is a well-respected cruise industry expert with nearly 30 years’ experience in the fast-expanding industry.

As the USA and LATAM president for Scenic Luxury Cruises & Tours and Emerald Cruises, Ken is responsible for the oversight and development of the US and LATAM Markets with key focus in the areas of sales, marketing, public relations, finance, revenue management and contact center working alongside colleagues from around the globe. He leads significant growth efforts within the luxury trade distribution in the US, Mexico, Central & South America and continues to build brand awareness and demand for Scenic Group’s growing family of twenty-four luxury river cruise ships, three luxury ocean superyachts and two of the world’s first ultra-luxury discovery and expedition yachts, with additional ships on order .

Ken joined Scenic Group in December, 2022, with more than 25 years of cruise industry management experience with leading travel brands, most recently serving as EVP & Chief Operating Officer for MSC Cruises (USA), CEO of SkySea Cruise Line in Shanghai, China as well as serving 18 years in a variety of key leadership roles at Royal Caribbean International. His high marks for professionalism, strategic development and execution, securing new business opportunities, trade relations and team building have fueled his steady and rapid rise through the executive ranks.

Muskat also served as Chairman of the CLIA Trade Relations Committee, working side by side his colleagues in the industry to develop programs to further train travel advisors and establish the role they play in the industry’s success.

Muskat graduated from the University of Hartford with a Bachelor’s Degree in Communications and Advertising.

Born and raised in Miami, FL., Muskat enjoys extensive travels and an active lifestyle full of many friends and an amazing family. He can be followed across social media platforms @KenMuskat.