Lorraine Sileo

Founder, Phocuswright Research and Senior Analyst
Phocuswright Inc.

2026 Phocuswright Conference speaker

Lorraine Sileo Founder, Phocuswright Research and Senior Analyst
Lorraine Sileo launched the research division of Phocuswright Inc. in 1998. Phocuswright's global marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. She is quoted frequently in consumer and trade media and has authored numerous publications (including Phocuswright's U.S. Online Travel Overview reports). Lorraine has testified at hearings held by the National Commission to Ensure Consumer Information and Choice in the Airline Industry, charged by Congress to examine the impact of online distribution on the travel industry. She was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer electronics marketplace for various publications and media companies for over 20 years.

Sessions

Wednesday, November 18, 2026
10:15 AM – 10:40 AM EST

Executive Panel: Competing for the Traveler Relationship

The battle for traveler loyalty is expanding beyond traditional travel brands. Airlines, financial institutions, membership organizations and other players are using data, rewards, personalization and AI to deepen relationships and influence where consumers search, book and spend. This session examines the changing traveler relationship and how companies are competing to earn loyalty, influence decisions and deliver value as expectations and discovery channels evolve.

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