Madeline List

Manager, Research & Special Projects
Phocuswright

2026 Phocuswright Conference speaker

Madeline List Manager, Research & Special Projects
Ms. List's zeal for travel and consumer insight led her to Phocuswright, where she supports syndicated, special and custom projects. Prior to joining the team, Madeline worked in qualitative and custom research for the finance and beauty industries. She has a B.A. in business and politics from Brandeis University, where she became a Circumnavigators Club Foundation Scholar, studying sustainable ways to improve lives of persons with disabilities in seven countries. Madeline currently resides in New York City. In her spare time, you can find her training at circus school, playing guitar and trying new recipes from countries she's visited.

Sessions

Thursday, November 19, 2026
9:00 AM – 9:30 AM EST

Interactive Panel: Loyal to Whom? Brands, Intermediaries and the AI Agent in the Middle

AI agents are starting to search, compare and book on travelers' behalf. That puts pressure on every player that has spent years building a direct relationship with the customer. Airlines want their content visible and their loyalty programs relevant. TMCs are already being bypassed by corporate booking and expense tools. Tech providers are racing to decide which side they're on. Leaders from an airline, the managed travel world and the technology side will each stake out their role in an agent-driven market, then debate what loyalty, personalization and payments look like when the "customer" might be software. Bring your questions: this is an interactive roundtable.

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