Natalie Creed is Senior Director of Client Services at Rakuten Advertising, where she has spent over 14 years building and leading global partnerships in the travel sector. She oversees Rakuten’s portfolio of travel clients—including Hilton Hotels, TripAdvisor, Four Seasons, Celebrity Cruises, and Sixt Car Rental—helping them drive growth and innovation through affiliate marketing strategies. In her role, she focuses on delivering long-term value and measurable results for some of the world’s most recognized brands.
Born and raised in Chicago, Ms. Creed earned her bachelor’s degree from the University of Illinois. She is deeply passionate about the travel industry and how affiliate marketing fosters meaningful partnerships, drives incremental revenue, and creates measurable impact for brands and publishers alike.