Todd Latter is the Senior Manager of Paid Media at Paisly, a wholly owned subsidiary of JetBlue Airways. Since its launch in 2018 as JetBlue Travel Products, Paisly has evolved into a high-growth travel services platform, powering ancillary revenue while expanding partnerships, including its latest partnership with United Airlines.

With nearly 15 years of experience across agency and client-side roles, Todd leads paid media efforts for JetBlue Vacations and TrueBlue Travel, specializing in building high-performing teams and driving performance through continuous testing, creative experimentation, and audience optimization. He focuses on developing campaign frameworks that make it easier to identify what works, turn meaningful insights into action, and find smarter ways to reach and re-engage audiences at scale.