Traci Mercer serves as Chief Commercial Officer at Priceline, overseeing all commercial operations across the company’s travel verticals. She leads the partner relationships and supply strategies that deliver exceptional value and choice to Priceline customers.
Since joining Priceline in 2023 as Senior Vice President of Accommodations and progressively taking on broader commercial responsibilities, Traci has helped shape a more unified and agile commercial organization. Her leadership has strengthened partner engagement, elevated commercial performance, and advanced multi-brand initiatives that enhance the travel experience across the broader Booking Holdings ecosystem. She led the integration of multiple Accommodations sales teams into a single high-performing organization and supported a group-wide air platform and contracting model that improved operational consistency and expanded value for travelers.
Before Priceline, Traci held senior executive roles at Sabre, Hootsuite, and Expedia Group, after beginning her career in operational and property-level roles with Hilton Hotels. She has lived and worked in the United States, Canada, and Singapore, leading globally distributed teams. Her leadership and influence have been recognized globally, including honors such as Technology Magazine’s Top 100 Women in Technology, GBTA’s Top 50 Women in Travel and the National Diversity and Leadership Council’s Most Powerful Women in Tech.
An avid traveler, she enjoys exploring new destinations with her husband and their dogs and is an active animal rescue volunteer. She resides in the Greater Seattle area.
