Event: 2025 Phocuswright Conference

Website: https://www.sensibleweather.com/

Sensible Weather is the leading Weather Guarantee provider for the travel and hospitality industries. Its innovative service automatically reimburses travelers if bad weather — rain, snow, heat, wind, or more — impacts their trip or experience. Unlike cancellation insurance, travelers with Weather Guarantees still take their trip, and if unexpected weather strikes, they receive an automatic cash reimbursement from Sensible. Weather Guarantees are proven to increase booking conversion, revenue, and traveler confidence, all at no cost or operational lift to partners. Founded in 2019 by climate scientist Nick Cavanaugh, PhD, Sensible Weather has sold over 1 million Weather Guarantees across more than 9,000 partner locations, including 1,500 hotels. In 2025, Sensible was recognized as one of Fast Company’s Most Innovative Companies in Travel & Hospitality.