Event: 2026 Phocuswright Conference
Website: http://mindshare.travel/?code=launch26/
At its core is an “Intelligence Layer” that learns how each traveler makes decisions: what they value, which brands and experiences they prefer, and how they trade price against time, flexibility, loyalty and quality. Mindshare calls one element of this Economic Affinity, the use (with consent) of spending and behavioral signals, where available, to understand a traveler’s demonstrated purchase propensity rather than relying only on demographics, stated preferences or search history. The goal is not another conversational interface on top of travel search. It is a transaction marketplace where AI buyers and AI sellers can match, negotiate and complete real travel bookings. Mindshare does not monetize transactions but trains Supplier Agents for Hotels, Airlines, Car Rental, Cruise Lines, Tour Operators, DMC’s and Specialist Agents. Principals then take over the continued “employment” of these agents and continue their training in the marketplace.
