Join the Most Influential Voices in Travel & Hospitality

At The Phocuswright Conference, hospitality leaders stand shoulder-to-shoulder with global travel executives, investors, and innovators. Your presence ensures the hotel industry has a seat at the table where the future of travel is decided.

Apply for Exclusive Hotelier Access
We've reserved a limited number of deeply discounted tickets - and 10 complimentary passes - for hoteliers who want to shape the next chapter of hospitality. Apply for Exclusive Access

Why Hoteliers Should Attend

  1. Unparalleled Networking
    The Phocuswright Conference gathers the most senior decision-makers across the global travel ecosystem – from distribution leaders and OTAs to technology innovators, investors, and hospitality executives. Build relationships that can accelerate your business growth.
  2. Stay Ahead of Innovation & Technology
    Discover how emerging tech - from AI to loyalty solutions - is transforming hospitality. Learn from innovators, disruptors, and your peers about what's next in guest experience, operations, marketing, and distribution.
  3. Gain Insights to Optimize Distribution & ROI
    Consumer behavior, loyalty disruption, new booking paths and distribution remain a critical revenue driver for hotels. At Phocuswright, you'll uncover strategies for balancing direct efforts with partner channels to enhance occupancy, profitability, and ROI.
  4. Hospitality-Exclusive Programming
    This year, we've designed special programming just for hoteliers, including:

Hospitality Roundtable

Engage with peers in an intimate, off-record discussion on challenges and opportunities.

Innovation in Hospitality

See startups and new solutions built to transform how hotels operate and compete.


Exclusive Master Class

The Centaur Hotel: Why the Future of Hospitality is Human + AI

Using the "centaur" model—human plus machine working together—this session explores how hospitality organizations can identify the work AI should own, the moments that must remain human, and how to redesign teams around the strengths of both.


Interactive Roundtable

The Portable Guest: Who Controls Traveler Data When AI Books the Trip?

This roundtable examines how traveler data will move through an AI-driven ecosystem, what it means for personalization and loyalty and who stands to win or lose control of the customer relationship.

Learn more

Who Should Join


This opportunity is designed for professionals in general management, commercial, marketing, distribution, technology, operations, and innovation roles working at:

  • Global hotel chains
  • Mid-size hotel groups and brands
  • Independent and boutique hotels
  • Owners and operators
  • Hospitality executives shaping the next chapter of travel

Whether you lead a global portfolio or manage a single property, your perspective matters - and The Phocuswright Conference is where hospitality voices meet the broader travel ecosystem.

Special Hotelier Program


We know your perspective is critical to shaping the future of travel – and our sponsors value it too. To ensure hotel voices are fully represented:

  • We’re offering deeply discounted tickets to qualified hoteliers.
  • Plus, we’ve reserved 10 complimentary passes for outstanding applicants.

Apply now to be considered. Your application helps us understand your role, priorities, and perspective – because your voice matters.