Where the tours and activities segment shines

The tours and activities segment has always had a home at The Phocuswright Conference. Even before our 2011 landmark study on the in-destination activities market, The Phocuswright Conference featured the leading companies, technologies and executives from the segment.

Attendees that represent the biggest companies in online travel – as well as the most nimble and innovative upstarts – come poised to network and join the in-depth, strategic discussions moderated by unbiased and expert analysts and executives.

Integral players in the tours and activities segment, as well as the global travel industry, rely on Phocuswright to cement their position and give them the competitive edge they need to future-proof their businesses.
The biggest platforms and innovators in tours and activities:

All in one place. This is where the most successful and influential companies and leaders in the segment interact to create new partnerships, exchange ideas and understand what competitors are doing.

Be among the leaders in tours and activities.

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When no one else was paying attention, we brought the segment to the forefront. The following sessions are specifically geared toward the tours and activities sector: 


Coming soon.
See the full program here

In addition to the unprecedented networking opportunities, tours and activities executives should expect:

  • Executives from every major online travel company
  • Potential investors and partners 
  • The latest innovations impacting the traveler lifecycle
  • Research presentations and sessions geared toward the evolving travel and distribution market, regions like India and Europe, plus the state of digital travel
  • The leading intermediaries and business partners distributing travel products
  • Valuable sessions on how the broader digital travel market impacts the traveler lifecycle

Tours and activities-related attending companies:

  • 10Adventures
  • Arival
  • CIE Tours
  • Civitatis
  • Curated Planet
  • Go City
  • Holibob
  • NYC Tourism + Conventions
  • OccasionGenius
  • Pelago by Singapore Airlines
  • Safari Portal
  • Tiqets
  • Tripadvisor
  • Viator
  • Wcities
As of 8/15/23
In addition to your industry peers, the most influential companies directly impacting your distribution are fully engaged at the Phocuswright Conference. Partners from travel agencies, OTAs, TMCs, metasearch, search and GDSs are joined by technology disruptors, innovators and upstarts focused on the airline industry.

View all attendee companies here

Research related to tours and activities:

Our research is the foundation that drives the program content.
The latest research on tours and activities.
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