More than 60% of travel businesses are already experimenting with or scaling agentic AI, but moving from promising pilots to trusted, real-world applications is proving more complicated. As AI agents begin to search, recommend, transact and book on behalf of travelers, new questions are emerging around trust, control, accountability and the role of humans in the process. This roundtable explores where agentic AI is delivering meaningful results today, what is preventing broader adoption, and what travel companies need to rethink — from workflows and data to governance and human oversight — to put agents to work at scale.
