Short-form video now shapes where travelers go before they open a search engine or OTA. This roundtable examines how creator content and in-app booking are shrinking the gap between inspiration and purchase. Experts will discuss what makes social content credible enough to book on, where the path still breaks down and whether social commerce creates new demand or reroutes existing bookings. The discussion also covers attribution, budget allocation and who owns the traveler relationship when discovery starts on a social platform.
