Ross Veitch

CEO & Co-Founder
Wego Group

2026 Phocuswright Conference speaker

Ross Veitch CEO & Co-Founder
Ross Veitch is the CEO of Wego, which he co-founded in 2005. Wego is the leading online travel app in the Middle East and North Africa (MENA), with more than 100 million app installs across the region. It began as a travel marketplace and now also sells flights and hotels directly as an online travel agency (OTA). Travelers can compare prices from hundreds of airlines and OTAs, or book with Wego without leaving the app. The company also runs WegoPro, a business travel platform, and WegoBeds, a MENA-focused bedbank. Wego has headquarters in Singapore and Dubai and is backed by Tiger Global, Ares Management, Square Peg Capital, MBC Group and Arqaam Capital. A pioneer of Asia’s internet industry, Ross launched Yahoo!’s Southeast Asian operations in 1998 and led product development across the region. He has been an angel investor for two decades and also serves as an adviser and non-executive board member. Ross divides his time between Singapore and Dubai.

Sessions

Tuesday, November 17, 2026
3:50 PM – 4:35 PM EST

The Social Booking Path: Social Discovery and the New Path to Booking

Short-form video now shapes where travelers go before they open a search engine or OTA. This roundtable examines how creator content and in-app booking are shrinking the gap between inspiration and purchase. Experts will discuss what makes social content credible enough to book on, where the path still breaks down and whether social commerce creates new demand or reroutes existing bookings. The discussion also covers attribution, budget allocation and who owns the traveler relationship when discovery starts on a social platform.

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