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November 16-19, 2020
Phoenix, AZ
Highlights
Overview
Program Highlights
Each year, our analysts build a stellar program based on one underlying theme. 2019's theme encourages leaders to take stock of our industry’s past and plot its future. Have we reached the milestones we expected to? When we think about the potential of tech to deliver the perfect path to the perfect trip …
Are We There Yet?
Explore the theme's six key areas of focus below:
The Frictionless Future
We’ve come a long way from paper tickets and DIY spreadsheets. But what about true seamlessness and customized plans?
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Global Gains
Many of travel tech's biggest leaps have left millions behind, at least initially. Will Asia set the course from here? And how far away are other markets from entering the arena?
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Right Product, Right Time, Right Device
The tech that consumers use to engage has undergone massive change. Where will tech advancement and preservation of the human touch ultimately collide into its promised ideal?
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Truth in Ad Tech
Travelers spend more time than ever with digital media and advertisers operate in a complex environment that demands greater sophistication.
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Countdown to a Showdown
Travel's biggest may have the best head start, but first in doesn’t always mean last out.
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Smart Data
Will AI's impact be felt most in voice? Search? Customer acquisition? Loyalty? Personalized UX? If AI is the next big differentiator in online travel, when will we see that impact?
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