This is where you future-proof your destination

Attendees that represent the biggest companies and destinations in travel – as well as the most nimble and innovative upstarts – come poised to network and join the in-depth, strategic discussions moderated by unbiased and expert analysts and executives.

At The Phocuswright Conference, destination marketing organizations in the global travel industry can gain insights to give them the competitive edge they need to future-proof their destinations.
Destinations, and everything that gets people there:

All in one place. This is where the most successful and influential companies, leaders and destinations in the travel industry interact to create new partnerships, exchange ideas and understand what competitors are doing.

Be among the leaders of DMOs.

If you are a DMO, please email us to benefit from discounted DMO pricing:

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The following sessions are specifically geared toward DMOs: 

  • Executive Roundtable: A Segment of One - Have We Arrived?
    Jeffrey Glueck, CEO, Foursquare
    Simon Whitcombe, VP, Group Lead, eCommerce, Travel & Emerging Disruptors, Global Marketing Solutions, Facebook Inc.

    Better technology, not least of all AI, is unlocking the power of data to tailor and target like never before. Providers are growing more confident in their ability to match travelers with the right offers, to surprise and delight in-trip, and to create deeper satisfaction. How far are we from a frictionless end-to-end journey that meets all of the traveler’s unique needs? To what extent do travelers want this, and how should travel providers be considering the need for privacy and security in the equation?
  • Executive Interview: Virgin Galactic & Social Capital
    Chamath Palihapitiya, Chairman, Virgin Galactic and Founder and CEO, Social Capital
    Brad Gerstner, CEO, Altimeter Capital

    Some have said that Chamath Palihapitiya, CEO of Social Capital, will "change your opinion on everything," often in a style that is both controversial and provocative but also brilliant. Also recently appointment chairman of Richard Branson's space age venture Virgin Galactic, Chamath takes the stage with Brad Gerstner, founder and CEO of Altimeter Capital, in this exclusive one-on-one session.
  • Executive Interview: American Express Global Business Traveler
    Greg O'Hara, Executive Chairman, Amex GBT; Founder & Senior Managing Director, Certares

    Greg O’Hara sits in a unique position, as a top executive at the world’s largest travel management company, American Express GBT; and the founder of investment firm Certares, with investments in cruise, packaged travel and more. Find out what’s up next for Amex GBT, and what O’Hara sees on travel’s horizon.
  • Keynote + Executive Interivew: Kara Swisher
    Kara Swisher, Editor at Large of Recode; Host, Recode Decode Podcast; Executive Producer, Code Conference

    Disruptive technology is the holy grail of the travel industry, but where is true innovation to be found? Acclaimed tech journalist Kara Swisher has interviewed hundreds of tech execs, politicians, celebrities, social activists, and other high-profile movers and shakers intent on changing the world. She examines the contours, impact and future of innovation.
  • Executive Interview: Johannes Reck, GetYourGuide & Eric Gnock Fah, Klook
    Eric Gnock Fah, Co-Founder & COO, Klook
    Johannes Reck, CEO & Co-Founder, GetYourGuide

    The tours and activities segment is the darling of the travel VC investment community. Case in point: Earlier this year, in rapid succession, SoftBank Vision Fund pumped record-breaking sums into Klook and GetYourGuide. We sit down with the leaders of these two competitors to find out what’s in store for the experiences segment overall, and whether the most recent funding round by SoftBank could fuel cooperation, or increase valuations that lead to a merger or a public offering — or both.
  • Innovation Summit and Launch
    Phocuswright is travel's stage for innovation. The companies represent the most innovative in two categories – Innovation Summit (young companies) and Launch (established companies). The program is packed with market-changing innovations presented in a fast-paced, no-holds-barred environment.
  • Breakout sessions that advance the industry.
    This is where the industry transforms theory into practice. During breakouts, attendees receive educational content from industry leaders in an intimate, interactive environment to discover, learn and hone skills.
    • Travel EQ: Bridging the Gap between High-Tech & High-Touch Presented by American Express
      With more people traveling and overwhelming options available, travelers are looking for help to create personalized experiences. Learn best practices to be a trusted advisor and drive customer loyalty.  
    • Exploring Traveler Trends by Generation & Geography Presented by Expedia Group Media Solutions
      New research looks at the latest traveler trends and what influences travel decisions across generations around the world - from the established Baby Boomers to the newest Generation Alpha.
    • Get Ready for 5G to Transform Travel and Hospitality Presented by Luxoft
      5G is set to transform travel and tourism. Virtual reality, robots, AI and IoT-enabled venues will provide the ultimate in luxury experiences to all guests. Learn how to get ready for 5G!
    • Multi-Channel Marketing in a World of Walled Gardens Presented by Sojern
      In this session, travel marketers learn innovative strategies to better manage multi-channel digital marketing campaigns across walled gardens like Google, Facebook and Apple.
    • How to Win at Travel Marketing in the Age of Google and Expedia Presented by Tinyclues
      As industry giants invest heavily in marketing and advertising, many travel and hospitality brands struggle to get share of voice. Outsmart the competition with your most valuable asset: your customers.
    • Visual Inspiration for the Experience of a Lifetime Presented by Pinterest
      Join Pinterest to uncover the power of visual search in every step of the travel journey. Learn how to craft visual content that inspires people to build their ultimate travel experiences.
    • Understanding the New Path to Purchase Presented by SimilarWeb
      Explore trends in digital shopping for lodging in light of growth from Google Travel and the vacation rental segment.
    • Taking Your Global Business into Local Markets Presented by WEX
      Achieving global reach in fragmented and changing local landscapes can be difficult. Hear the practical side of creating a frictionless payment experience for travelers as they travel to all destinations around the world.
  • Plus, executives from the biggest companies in travel like Ctrip, Booking Holdings, Expedia, TripAdvisor, KAYAK, Airbnb, Lyft, Uber, AccorHotels, Despegar, eDreams Odigeo, and much more. There are numerous companies and attendees presenting the latest tech innovations and more that the finance sector must keep top of mind.


In addition to the unprecedented networking opportunities, destination organization executives should expect:

  • Executives from every major online travel company
  • Potential partners 
  • The latest innovations impacting the traveler lifecycle
  • Research presentations and sessions geared toward the evolving travel and distribution market, regions like India and Europe, plus the state of digital travel
  • The leading intermediaries and business partners distributing travel products
  • Valuable sessions on how the broader digital travel market impacts the traveler lifecycle

DMO-related attending companies:

  • Antigua & Barbuda Tourism Authority
  • Brand USA
  • Golf Tourism Solutions
  • ITB Berlin
  • JTB Tourism Research & Consulting Co.
  • Northstar Travel Group
  • NYC & Company
  • Travel Portland

In addition to your industry peers, the most influential companies directly impacting the performance of your destination are fully engaged at the Phocuswright Conference. Partners from travel agencies, OTAs, corporate travel, hospitality, transportation and Tours and Activities are joined by technology disruptors, innovators and upstarts focused on enhancing the destination marketing and maximizing profitability.

View all attendee companies here