Join the Most Influential Voices in Travel & Hospitality

At The Phocuswright Conference, hospitality leaders stand shoulder-to-shoulder with global travel executives, investors, and innovators. Your presence ensures the hotel industry has a seat at the table where the future of travel is decided.

Why Hoteliers Should Attend

1. Unparalleled Networking
   The Phocuswright Conference gathers the most senior decision-makers across the global travel ecosystem – from distribution leaders and OTAs to technology innovators, investors, and hospitality executives. Build relationships that can accelerate your business growth.
2. Stay Ahead of Innovation & Technology
   Discover how emerging tech - from AI to loyalty solutions - is transforming hospitality. Learn from innovators, disruptors, and your peers about what's next in guest experience, operations, marketing, and distribution.
3. Gain Insights to Optimize Distribution & ROI
   Consumer behavior, loyalty disruption, new booking paths and distribution remain a critical revenue driver for hotels. At Phocuswright, you'll uncover strategies for balancing direct efforts with partner channels to enhance occupancy, profitability, and ROI.
4. Hospitality-Exclusive Programming
   This year, we've designed special programming just for hoteliers, including:

Hospitality Roundtable

Engage with peers in an intimate, off-record discussion on challenges and opportunities.

Innovation in Hospitality

See startups and new solutions built to transform how hotels operate and compete.

Exclusive Master Class

A New Era for Hotel Sales, Distribution & Operations: The AI Revolution

AI is reshaping hospitality operations, revenue management, marketing and guest engagement. The real question isn't where to deploy it—it's where human judgment still creates the greatest advantage. Richie Karaburun, NYU professor and Google Higher Education AI Fellow, applies the "centaur" model—human plus machine working together—to hospitality. He breaks down which workflows AI should own, which moments must stay human and how teams can be redesigned around the strengths of both.

What attendees will learn

• Which hospitality workflows suit AI—and which require human judgment
• The centaur model across operations, revenue management, sales, marketing and guest experience
• The most common AI implementation mistakes, and how to avoid them

Who Should Join

This opportunity is designed for professionals in general management, commercial, marketing, distribution, technology, operations, and innovation roles working at:

• Global hotel chains
• Mid-size hotel groups and brands
• Independent and boutique hotels
• Owners and operators
• Hospitality executives shaping the next chapter of travel

Whether you lead a global portfolio or manage a single property, your perspective matters - and The Phocuswright Conference is where hospitality voices meet the broader travel ecosystem.

Special Hotelier Program

We know your perspective is critical to shaping the future of travel – and our sponsors value it too. To ensure hotel voices are fully represented:

• We’re offering deeply discounted tickets to qualified hoteliers.
• Plus, we’ve reserved 10 complimentary passes for outstanding applicants.

Apply now to be considered. Your application helps us understand your role, priorities, and perspective – because your voice matters.