Where the tours and activities segment shines

The tours and activities segment has always had a home at The Phocuswright Conference. Even before our 2011 landmark study on the in-destination activities market, The Phocuswright Conference featured the leading companies, technologies and executives from the segment.

Attendees that represent the biggest companies in online travel – as well as the most nimble and innovative upstarts – come poised to network and join the in-depth, strategic discussions moderated by unbiased and expert analysts and executives.

Integral players in the tours and activities segment, as well as the global travel industry, rely on Phocuswright to cement their position and give them the competitive edge they need to future-proof their businesses.

The following sessions are specifically geared toward the tours and activities sector: 

Industry Roundtables

• Consolidation and Digitization of the Travel Experiences Market
• Intermediaries Redefined
• The Digital Future
• Changing Behavior and Sentiments
• Trailblazing Innovation in Travel

See all Industry Roundtables

Center Stage

• Executive Panel: Marketing Authentic Adventures
  Sarah Dines, Chief Commercial Officer, Viator
  Luuc Elzinga, Founder & President, Tiqets
  Jon Owen, CEO, Go City
• Executive Interview: Ready, Set, Go
  Ariane Gorin, Chief Executive Officer, Expedia Group
• Executive Interview: Investing in the Future of Travel, Tourism and Tech
  Greg O'Hara, Founder and Senior Managing Director, Certares Management
• Executive Panel: The Investor View
  Gilad Berenstein, Founder, Brook Bay Capital
  Chris Hemmeter, Managing Partner, Thayer Ventures
  Mia Morisset, Principal, Inovia Capital
• Phocuswright Research: Travelers vs. Technology - Who's Winning?
  Alicia Schmid, Director of Research, Phocuswright
• Executive Panel: Points, Experiences, Service: The New Customer Loyalty?
  Oral Muir, VP, Partnerships, Experiences, & Distribution, Hilton
  Nadia Omer, CEO, AirAsia MOVE
  Jenn Scheurich, Managing Vice President, Capital One Travel & Retail Experience, Capital One
• Executive Interview: The New Age of Search
  Julie Farago, Senior Director of Software Engineering, Google
• Executive Interview: New Age Destination in the Making - The Story of Saudi Arabia
  Fahd M. Hamidaddin, Chief Executive Officer, Saudi Tourism Authority
• A Glimpse of the New Age(nts)
  Div Garg, Co-Founder and CEO, MultiOn
  Humayun Sheikh, CEO, Fetch.ai
• Executive Panel: A New Identity - SSI Comes of Age
  Vikas Bhola, CEO, Neoke
  Gillian Jones, Identity and Access Management Lead, Condatis
  Shane OFlaherty, Global Director, Travel & Hospitality, Microsoft Corporation
• Executive Interview: Keeping (some of) the Guesswork in Travel
  Brett Keller, CEO, Priceline
• The Bridge Series: Travel Tech Trends Around the World
  John Mangelaars, CEO, Skyscanner
  Damian Scokin, CEO, Despegar.com
  Ross Veitch, CEO & Co-Founder, Wego Group
• Executive Panel: From Vision to Reality - Technologists' Take
  Ankit Khanna, Chief Product Officer, MakeMyTrip
  Marilyn Markham, Vice President AI & Automation Strategy, American Express Global Business Travel
  Geoffrey Renaldo, Vice President, Web and Mobile Products, Marriott International
• Phocuswright Research: Scroll, Heart, Fly - Social Media’s Impact on Travel 2024
  Madeline List, Manager, Research and Special Projects, Phocuswright
• Executive Interview: Tropical beginnings, Asia Growth and Global Tales
  Speaker: Robert Rosenstein, Co-Founder & Chairman, Agoda.com
• Executive Panel: Travel's Tech-Driven Retail Revolution
  Kristen Dalton, President, Tripadvisor
  Pablo Delgado, CEO, Mirai
  Noreen Henry, Chief Revenue Officer, Sojern
• Executive Interview: Meta Maverick Goes Big on Business
  Steve Hafner, CEO & Cofounder, KAYAK

Breakouts

• Beyond the Prompt: The All-Inclusive Generative AI Accelerator - Sponsored by: Amazon Web Services
• Travel Transformed: Driving Partnership Growth with Buy-Now-Pay-Later Partners - Sponsored by: Partnerize
• Reimagining the Travel Experience with Allianz: A CX Transformation Journey - Sponsored by: Sutherland
• Unpack ’25: Insight Into the Latest Travel Trends - Sponsored by: Expedia Group
• How Payments Create Customer Loyalty by Serving the Demands of Today's Modern Traveler - Sponsored by: Adyen
• Maximize Loyalty with AI: Secrets from Royal Caribbean & Hertz You Can't Miss - Sponsored by: Capillary Technologies

Plus, executives from the biggest companies in travel like Eurostar, Uber, Expedia, Airbnb, and much more. There are numerous companies and attendees presenting the latest tech innovations and more that the finance sector must keep top of mind.

See the full program here

In addition to the unprecedented networking opportunities, tours and activities executives should expect:

• Executives from every major online travel company
• Potential investors and partners 
• The latest innovations impacting the traveler lifecycle
• Research presentations and sessions geared toward the evolving travel and distribution market, consumer behavior, tech adoption, plus the state of digital travel
• The leading intermediaries and business partners distributing travel products
• Valuable sessions on how the broader digital travel market impacts the traveler lifecycle

Tours and activities-related attending companies:

In addition to your industry peers, the most influential suppliers, innovators and technology solution providers are fully engaged at the Phocuswright Conference.

• Airbnb
• Arival
• Booking.com
• Celebrity Cruises
• Civitatis
• CloudSafari
• Context Travel
• Daytrip
• Direct Ferries
• Enterprise Ireland
• Eurostar
• Expedia Group
• Forbes Travel Guide
• Go City
• Google
• Hopper
• Imperatours
• Inntopia
• instaHop
• Jonview
• KAYAK
• Keytours International
• MakeMyTrip
• Microsoft
• Miles Partnership

• Mozio
• Odysseus Solutions
• Pacific Reps
• Priceline
• Princess Cruises
• Rappi
• RVshare
• SA Expeditions
• SNCF Connect & Tech
• Softvoyage
• Tauck
• TourRadar
• Trip.com Group
• Tripadvisor
• Vacayou
• Veltra
• Viator
• Visit Phoenix
• Wcities
• WeSki
• Wingbuddy
• Withlocals

View all attendee companies here

Research related to tours and activities:

Our research is the foundation that drives the program content.
The latest research on tours and activities.

---

Register Now