Using Experimentation to Optimize Your Digital Performance Presented by: Publicis Sapient
Regency 2, 2nd Floor, Convention Center
In the hyper-competitive travel marketplace, brands are searching for innovative ways to transform their organization and customer experience using ... [read more]
In the hyper-competitive travel marketplace, brands are searching for innovative ways to transform their organization and customer experience using the myriad of digital tools available to them. While a digital-technology arms race has ensued, it’s important for brands to not overlook innovation and opportunity from within. Experimentation is a cornerstone of optimization, and, when done right, can significantly improve digital performance. An experimentation program can foster a more data-centric corporate culture where data-driven decisions reduce risk through failure and decision makers constantly test ways to improve and enhance the customer experience. Experimentation can drive significant value by increasing revenue and customer conversion rates, uncovering deep consumer pain points and enabling insights to promote new methods of customer engagement.
Deepa Mahidhara, Director of Data Science & Analytics, Publicis Sapient
Sylvester Obafunwa, Director, MGM Resorts
Abhi Patil, Vice President of MarTech and Personalization Platforms, Hyatt Hotels Corporation
Justin Plumridge, Vice President of Data Science and Analytics, Publicis Sapient